When speaking to others, those who use more relational language, words that link a speaker with the audience, such as we us connect with their audience much better. As opposed to written communication, when we generally use, you, I & them. 

Why is this so important to know?  

When we apply relational language in communication scenarios, we create common ground with our audience and it helps to heighten credibility.  Also, being relational creates better relationships.  Being selective with words & phrases is key in crafting a personal language style.

So were we relational on this post?  

We hope so! Because your communication success is important to us. 

For more info on how we can fine tune your language, reply to us below.