Archives for posts with tag: co-orientation

How compatible are you and your audience? It’s important to think about this before speaking to an audience of 1 or 1000.

In order to achieve communication success be certain to establish relational credibility by conveying that you understand & have similar views, values, interests and beliefs.

This co-orientation shows your common ground and sensitivity to their needs.

For example:

While visiting the U.S., Queen Elizabeth attended the Kentucky Derby and was invited to speak to the crowd. But you may be asking what could a queen possibly have in common with an audience of American horse racing enthusiasts? 


She began her speech by relating a story of a similar race in England that she always attended because of her passion for horses and the sport of horse racing.  This disclosure immediately brought a great response from the audience and a round of applause. She immediately established common ground with the crowd and won them over.

How can you establish co-orientation?

  • Identify similar attitudes, beliefs & values
  • Identify common experience
  • Convey these similarities early to build rapport

By implementing co-orientation into your communication scenarios your audience will respond in a favorable way and you will enjoy the results.


How do others perceive you? When it comes to communication it’s crucial to consider your credibility in order for you to increase it.

If you lack credibility the message you’re trying to send has little chance of being believed or embraced.

You can increase credibility by strengthening the following 4 factors:

  1. Competence
  2. Character
  3. Charisma
  4. Co-orientation

We can show you how to build upon all 4 factors especially if you have an upcoming speaking engagement, presentation or an important meeting on the calendar.

Try out our 10-Minute Consult method to get started. We’ll offer you your own personal recipe for success.

And follow this blog to learn more. It will help increase your credibility. And that’s what counts!