How compatible are you and your audience? It’s important to think about this before speaking to an audience of 1 or 1000.
In order to achieve communication success be certain to establish relational credibility by conveying that you understand & have similar views, values, interests and beliefs.
This co-orientation shows your common ground and sensitivity to their needs.
For example:
While visiting the U.S., Queen Elizabeth attended the Kentucky Derby and was invited to speak to the crowd. But you may be asking what could a queen possibly have in common with an audience of American horse racing enthusiasts?
HORSES.
She began her speech by relating a story of a similar race in England that she always attended because of her passion for horses and the sport of horse racing. This disclosure immediately brought a great response from the audience and a round of applause. She immediately established common ground with the crowd and won them over.
How can you establish co-orientation?
- Identify similar attitudes, beliefs & values
- Identify common experience
- Convey these similarities early to build rapport
By implementing co-orientation into your communication scenarios your audience will respond in a favorable way and you will enjoy the results.